Tag Archives: business coaching

Time to create digital products!

Like I mentioned in my last post, the one celebrating the relaunch of my website, that was one of my three goals I have been working to get crossed off in 2014.  Yay! I think it came together quite nicely, if I do say so myself. Thanks to everyone who entered the giveaway and helped me proofread and get everything perfect. Congrats to Kelley and Nell, the winners of the 2 Smashbox kits that I gave away on that post.

A few people have asked what is next? What are the other 2 big things I am trying to accomplish this year? Well, both involve April Bowles-Olin with Blacksburg Belle, a fellow creative lady entrepreneur also in VA.


One of the things I want to do is more personal than professional, I am looking to launch a lifestyle blog that is more of a creative outlet and something to do in all my non-existent spare time. Just as soon as I can sit down for 5 seconds, I am going to take April’s Creative Live Course on how to Build a Successful Creative Blog.  This is an older class of hers that I have already purchased and will be using all the info she dishes to launch the new venture. Im thinking that she is probably going to have plenty of magic sparkles of genius for me to incorporate there and also jazz up this old blog and probably Money Making Makeup Artist too!


Speaking of Money Making Makeup Artist, that is what my next project is about! That was born just before I got pregnant with Silas and was thinking of ways to work a little differently than I had been doing for years before. I am constantly getting messages on social media and emails from girls and guys who want to start their own successful businesses as stylists/ makeup artists and want to know how I have done it. I LOVE to talk business and entrepreneurship strategies! I love it as much or more some days, than doing hair and makeup, if you can believe that!

Without much a plan, I decided I was going to create a program to help people do exactly what I have done. I launched said program and it was pretty successful, but much more work than the passive stream of income I was hoping to generate. Thru some trial and error, which is the way I approach most things, I learned that what I needed first was to create some digital products that people could buy and do on their own before committing to 6 weeks of Emily bootcamp. The program was great but it was not inexpensive and required a big time commitment from both myself and the participants. It was a big chunk to take on. Which brings us to…

Why I want to learn how to create and sell digital products?

1. People want and need this information!  People are adding onto the email list MMMUA and emailing me everyday for help and I need to create a way to efficiently give them this information in a way that is easy for them to access.

2. I have already created the content! I think the program that I had created before was awesome but too much to bite off for someone just getting started. So I have reformulated it into snack sized portions so people can digest little by little and get the information as needed. If they have the digital info this way, they can do it in their own time and not need me to walk them thru it.

3. Selling digital products will help me help more people without them making a huge investment! Don’t get me wrong, I think you need to invest in yourself if you want to grow into that dream you’ve got. But I want to get this information to as many people as possible and having a big ticket 6-8 week course wasn’t getting the info into as many hands as I had hoped.

Being a freelance stylist and makeup artist is an awesome job and I am so grateful for all the cool experiences that I have had because of it. BUT I am not as young and spry as I was a decade ago and I find myself wanting to be home a bit more, especially as our family grows.


You may have caught this mentioned in the about me page of the website or on the contact page, but this guy is going to be a big brother early next year! Which means that now more than ever, I want/need to get this created so I can have this income stream to help me stay at home a bit longer with Baby #2.

Here I am, sharing some things I’ve been keeping to myself. This bump, I’ve been hiding under voluminous clothes for the last 4 months. And my last 2 goals, which if I don’t share publicly, I fear will fall by the wayside in my endless list of chores and other work. These things are important, so thank you for letting me share them with you. And for being excited with me, even on days when it feels like too much.


UPDATE: We found out the gender this weekend!!!! See that news here!

A few months ago, I applied to be in the live studio audience for April’s Creative Live Course, Create Digital Products While you Sleep.  I was shocked that I was accepted to be a part of such a cool experience! I was even more disappointed when I had to decline the opportunity due to some previous bookings and family commitments that don’t make travel to San Francisco that week possible.

Since I can’t be there in person to take this course (I am seriously so sad b/c it was kind of my birthday wish to be able to go), I am going to be camped out in front of my computer to do it as live as possible from my home office. That is the next best thing, right?

Please feel free to comment and share your thought on the website or the 2 goals that I just shared. I would love to hear words of advice or encouragement!

If you are a creative entrepreneur, blogger or just like a fun blog to follow, check out April at Blacksburg Belle. She is a delight! Thanks so much, April, for sharing your knowledge and hosting this fun blog tour (my first!) so we can all get to know each other.  Check out the list of other creatives who are participating in the tour here. 

Are you ready to make your creative work more lucrative, stable, and sustainable in the long-term? Join April Bowles-Olin for an introduction to digital products and how they can enhance your creative business. This course will show you how to produce and position viable products for generating multiple revenue streams and passive income. RSVP right here to watch it live and get access to the workbook for FREE. This post is part of the Create Digital Products blog tour.April_Bowles-Olin_Google-_1000x566-620x350

Building your Portfolio as a Stylist and Makeup Artist

For years, I have been confused but this term “off-season”. I still am. Yes, there are a lot of wedding events  in April/May/June and again in September/October.  I have brides with weddings every month out of the year and the months leading up to the busy spring/fall events, we are slammed with trials and portraits. Not to mention the commercial work, teaching classes and workshops, and running the everyday maintenance that goes a lot with being an entrepreneur.

This winter, I did I have the opportunity to do a handful of stylized and portfolio shoots that I normally am not able to fit in. Boy, am I glad that I did! These rendered some beautiful photos to update my website, Facebook page and blog. But also were published on some pretty awesome sites, like Green Wedding Shoes and two were featured on Ruffled Wedding blog (one here and one here).

I love this shoot that I worked on with Tori Watson from Marvelous Things Photography. It was perfect timing to capture the stunning backdrop of the fall leaves in Richmond! These are some of my favs but check out Tori’s post here to see other details (like the dress, florals, accessories, etc)

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The photographers (Tori Watson, Laura Gordon and Katelyn James) also featured the photos on their blogs. Because they have such a captive audience, that introduces my work to even more potential clients, which I love. These photographers have great style and I love working with their clients so its a win-win all around.


In addition to working as a stylist/makeup artist, I coach other artists on how to build a successful business of their own. Creating a portfolio and networking with other vendors is a HUGE part of getting your name out there. I was just posting about that here. For more information on how how to build your business as a successful Money Making Makeup Artist, visit the site and make sure to get on our email list for lots of freebies. 

Do you want to work with me? Enroll now for the last group training offered until the Fall. Now is the time to build that business you want!

Are you a wedding professional? What do you do to keep clients interested in booking upcoming dates with you? How do you set yourself apart from other people who do what you do?

Are you a bride or a client looking for a makeup artist/stylist? What do you look for in a stylist?


Aren’t the florals in this shoot gorgeous! Great job by Janie Medley with the Brides Cafe. Her work is always stunning.

Cyber Monday Steals

First we had Black Friday (I didn’t leave my house all day!), then Small Business Saturday. Now we move on to Cyber Monday. This is the easy one, where you get tons of great deals by shopping online. I want to know what are some great Cyber Monday deals that you will be taking advantage of?

You can get some great deals on beauty at Coterie.com.


Tell one, tell all that we will launch holiday gift guides starting on Monday. Featured specials include:
  • Get 3 Julep Nail Colors for $23 and with your Julep purchase choose between the Glow on Age Defying Hand Brightener or Facial for Hands Glycolic Hand Scrub for free
  • Back by popular demand with the best offer yet — 50% off MOR Salt & Sugar Scrubs
  • More than 40% off on Oscar Blandi Texture and Volume styling products
I posted a YouTube video last night on the great deal that you can get if you are on the email list for the business coaching program, Money Making Makeup Artist. If you are a stylist or makeup artist and you are looking to launch your freelance career. You want to make sure to take advantage of this deal.
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And we are Back!

Wow, is it just me or did last month just FLY by? Let me give you an update on what we were busy working on over here.

First off, I got the blog moved over from the old Blogger platform to here. Let me know what you think? Do you like it? Is there anything that we didn’t add that you were dying to see? We got all moved into our house and as soon as I can get my office into a somewhat organized space, I am going to make my first YouTube video from the new work space.

Right now I am working non stop on the new business coaching program, Money Making Makeup Artist. As soon as the new website is up for that, I will let you know. In the meantime, here is a little preview to new logo that I had made for the program. A huge thanks to LHCProDesigns for their amazing work. Lauren always delivers excellent work!

More on this coming soon!

The winner of the Thank You Giveaway that was up to promote my entry into The Benefit Best of Beauty has been announced. I am contacting her today. Remember that you have 48 hours to respond to claim your prize!

The big Smashbox giveaway is still going on. Just jump over here to enter! Its a good one!

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